Search Engine Optimization (SEO) is the process of designing or modifying website code and text content to attain higher-ranking search engine results.

Because it increases exposure and traffic to your website. Most search engine users visit the higher ranking search results. Ranking higher in search results, whether desktop or mobile, means more visitors to your website. Search Engine Optimization is included with any website design project, desktop and/or mobile, with Stone Valley Systems. Or, your existing website can be modified to increase your search engine rankings while generally maintaining the current look and feel of your site.

Many websites were designed with little or no consideration for SEO aside from including some keywords in the Meta Keywords tag in the header of the web page. This alone is not enough if you want search engines to rank your site high in search results for a broader range of search requests. For example, Google gives less importance to keywords in the Meta Keywords tag than Yahoo while both search engines and others put more emphasis on other criteria to determine a site's ranking for a given search request.